The Logo Is More Than Just A Pretty Face

The Logo Is More Than Just A Pretty Face

Working out is more than just physical exercise. It takes an incredible amount of mental strength and focus to continue to push through. As soon as the bootcamp classes and training become easy, it means it is time to take it to the next level and make it hard all over again. That is why it is important to have the proper motivational atmosphere inside and out of a workout facility. Back in 2008, when I finally had the opportunity to realize my dream and open my own gym, I already had the name and logo picked out. Unlike so many other people who come up with a name for a company first and try to build a concept around it, my concept was so solid in my mind that…
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The Truth Behind NoDaysOFF

The Truth Behind NoDaysOFF

A few years back I decided I was going to start working out again. I didn’t have a lot of money so I couldn’t afford a personal trainer, but I looked up a series of exercises online that seemed like they would be a good place to start. I also knew that I needed to pay attention to what I was eating so I made a special trip to the grocery store. For the first five or six days everything felt fine. I was settling into the routine of working out and eating right, and was already starting to feel the effects of a healthier lifestyle. Then I hit my first stumbling block. It was my nephew’s birthday and I had agreed to take him to the movies. I hadn’t…
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The Color Of A Healthy Lifestyle

The Color Of A Healthy Lifestyle

It’s no surprise to say that branding is an important part of how we make decisions in our lives. Familiar names and logos instantly give us a level of comfort with whatever it is we’re doing: what we’re buying, where we’re eating, that sort of thing. This was important when designing the logo for Legacy Fit, but it was about something more than just looking for something flashy and eye catching, because Legacy Fit is more than just a typical gym. From the NoDaysOFF philosophy, to the goal that everyone live a healthy lifestyle, to the very name itself, everything about Legacy Fit was chosen carefully to instill a sense of commitment and dedication. That was why choosing blue as one of the two colors in the logo was so…
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Why You Won’t Want To Cheat On The #NoDaysOff

Why You Won’t Want To Cheat On The #NoDaysOff

The biggest challenge to maintaining a new healthy lifestyle is the second day. The first day everyone feels the rush from beginning something new. You sense the possibility and you know what your goals are. The second day you may be sore, and you may start to understand just how daunting the challenge is going to be and question whether they have the stamina to keep going. It is those feelings on the second day that are actually the key to the success of the NoDaysOFF philosophy. Think of it as a total immersion where every day you don’t have another “obligation” but instead, another new personal level to reach. With something to accomplish every day, in more than just your work out, your focus remains fresh in your mind.…
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Working With An NFL Trainer

Working With An NFL Trainer

I’d been an athlete pretty much starting when I was ten years old. Even through college, I played club level sports and worked out on a regular basis. Once I graduated, however, I found it hard to keep focus on my lifestyle. Without a new season to look forward to, my motivation started to slack. Luckily I was smart enough to know there were other ways to keep moving forward. I had hired personal trainers over the years from time to time, and I knew that finding a personal trainer in Miami would be easy enough. The thing was, I knew I didn’t want the same conventional program everyone else followed. That’s what I’d been doing for so long, that even with someone there to guide me through the workouts,…
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Choosing The Best Gyms In Miami

Choosing The Best Gyms In Miami

After too many lousy winters in a row, I managed to transfer with my job down to Miami. Encouraged by the warm year round weather, I decided to get back into working out on a regular basis. I hadn’t been to a gym in a while, but I stayed somewhat healthy playing tennis and the occasional pickup basketball game. Still, I knew that at my age, I would benefit from having a little guidance from a personal trainer. I wasn’t surprised to find out how many fitness centers in Miami there were, but I was surprised to find out how generic most of them seemed to be. The ones that weren’t exactly like the cookie cutter models I left back home seemed designed (and priced) for people who already spent…
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